With Science on Your Side
Back in 2018 I participated in YES Competition Scheme.
Objective
- to develop business and entrepreneurship awarness among
scientists. With three other friends, we have created a company
called AbouT. Although in principle hypothetical, for us it was
very much real. We worked on our start-up with the full
commitment for 6 months. Having scientific background in
cutaneous research and immunology, we have decided to target
acne skincare market. Unique properties of Efficasil -
bio-nanoparticle technology eliminated complications and made
acne treatment more potent. Our product - NIKIBI cream was
launched together with acne self-assessment app - AbouTYou.
Outcome - Winner of "The best healthcare
business plan" sponsored by GSK.
For my Portfolio work I decided to revisit NIKIBI Project and
upgrade the product concept with recently acquired front-end
skills.
My role
- COO & CPO
- Branding
- LOGO & Product Design
- UI / UX
- Prototyping
- Product Strategies
- Market Share Research
design meets Innovation
mood board
Power of Precision
Efficasil technology is based on unique properties of Silicon (Si 14). When working on NIKIBI design and the launch campaign, I decided to use shiny grey / black, flint-like look of silicon.
Your personal AbouTYou app.
Physical & emotional wellbeing are linked to one another. As a
result it influences the way we think & feel about ourselves.
Most of the patients who we spoke to talked about the emotional
side of having acne. Hence, we have partnered with eTreat MD inc.
and implemented their knowledge on AI & machine learning to build
our acne self-assessment app.
Self-assessment of your acne treatment
It was always about giving a sense of not being alone. We wanted
to create a personal wellbeing platform. Acne scan results
available to view in seconds, consult a doctor, check current acne
trends, join chat rooms to learn about acne.
While working on UX/UI for the app, I wanted to create a simple
flow, sleek design with easy to access data dashboard.
